
However, as the market developed and tastes changed Singleton’s struggled to keep pace and in 1959 Alan Riding, son-in-law of the founders Robert and Duillia was asked to takeover and attempt to reinvigorate the somewhat struggling business.
Alan proved to be an enthusiastic and very innovative cheese maker taking the company from a relatively small Lancashire cheese producer to a significant force in regional cheese and butter production in Britain.
Alan introduced new cheeses to the Singleton’s portfolio and entered new markets throughout the UK while at the same time Alan was also keen ensure the company maintained it’s commitment to quality and to its Lancashire roots.